What the business does
Guztia keeps other organisations' production systems running, available and affordable. That has meant cloud migrations, platform builds, managed hosting and round-the-clock operational cover since 2015, for companies from the mid-market up, mostly across Europe and Asia-Pacific.
Since 2023 the centre of gravity has moved to enterprise AI cost. The work is recognisably the same discipline — measure it, control it, run it, report on it — applied to a line item that arrived without passing through a budget process and is now growing faster than headcount in most of the companies we speak to.
We are a specialist business rather than a generalist consultancy. We do not have a strategy practice, we do not produce slide decks as a deliverable, and we do not staff engagements with people who have never operated a system. What we sell is a small number of things we are demonstrably good at, and we decline work that falls outside them.
The business also operates a long-standing China and Asia-Pacific practice, running since 2017: connectivity for mainland staff, site performance for mainland customers, regulatory filings and cross-border links. That practice continues unchanged and funds a meaningful share of the business.
01 Who runs it
Two partners. You know both names.
Guztia was founded in 2015 by Alberto Roura and is now run jointly with Xavier Macia. Both work on client engagements directly — there is no account manager layer between you and the people doing the work.
XAVIER MACIA
AI architecture, models & governance
Model selection and evaluation, routing logic, agent architecture advisory, AI governance controls, technical discovery. The person who determines which workloads move and which stay — and builds the evidence your compliance team needs.
Delivery is supported by a standing network of specialist associates we have worked with over many years — brought in by discipline where an engagement needs it, and named to you before they start.
02 How we engage
Commercial terms designed to be easy to leave.
Every term below exists because it removes a reason to distrust us. They are in the contract, not only on this page.
03 Why a specialist business
The two obvious alternatives, and where they fall down.
A large consultancy will produce a considered strategy and a capable team, and will bill for the months it takes them to learn what your systems do. The people who write the recommendation are generally not the people who implement it, and neither group holds the pager afterwards.
Hiring for it works if you can find and keep a platform engineer who has done this before, which at present is difficult and expensive. It also concentrates the knowledge in one person, which is its own risk — we are often called precisely because that person has moved on.
We are the option in between: a business small enough that the founder does the work, established enough to carry operational commitments, and specialised enough to have done this particular thing before.
- We run the same arrangement we sell, in our own production — it is not a demonstration assembled for the pitch.
- The technical archive on this site goes back to 2015 and is not gated. Clients routinely arrive having already decided whether they agree with us.
- Deep specialisation in Asia-Pacific and China infrastructure, which most European businesses in this space simply do not have.
- Governance and regulated-environment experience through post-quantum security work at QuReady.